Case Study: Zipwhip boosts Deep Work and focus with Uplevel

Zipwhip - Customer Case Study

Zipwhip partnered with Uplevel to improve engineering people metrics, especially Deep Work, as the company grew and meeting load increased. Using Uplevel’s reporting on Deep Work and related team health metrics, Zipwhip identified that the real issue was a rise in Short Fragments—small blocks of time that made it harder for developers to focus deeply and get high-quality work done.

Uplevel helped Zipwhip implement a new meeting culture, including a company-wide Focus Time block, a dedicated meeting day, and other scheduling practices to reduce fragmentation. The result was a noticeable increase in Deep Work across every group in just one month, with one team improving Deep Work by 35%, and stronger Sprint Health and more predictable delivery.

Zipwhip

Zipwhip

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