Case Study: Braze achieves continuous engineering value delivery with Uplevel

Braze expands Uplevel across 14 engineering teams to improve deep work time

Braze, a leading customer engagement platform, faced a challenge common to scaling tech companies: a lack of visibility into how its engineering teams were spending their time. They needed a data-backed, quantitative approach to understand the cost of maintenance and failure demand work in order to better allocate resources toward value-driven projects and new feature development. To address this, they sought out the engineering intelligence platform from Uplevel.

By implementing Uplevel, Braze gained crucial insights into time investment and deep work across its engineering organization. The data from Uplevel enabled better decision-making, fostered team-level discussions on process improvements, and helped reallocate time toward delivering customer value. This led to more efficient operations and a sharper focus on continuous value delivery, with Braze recently expanding its use of Uplevel across its entire engineering organization.

Braze