Case Study: Complete Merchant Solutions (CMS) achieves $12–15M/month in processing revenue with UpLead

How CMS is Adding $12-15 Million in Processing Revenue Using UpLead

CMS (Complete Merchant Solutions) is a merchant processor and integration hub for software vendors that needed a highly targeted, cost‑effective way to find partner leads within a niche set of roughly 400 companies. Their existing Rolodex and paid lists were outdated or too expensive, and broader lead‑gen providers didn’t understand their market, so they turned to UpLead’s lead generation tool to source relevant, up‑to‑date contacts.

UpLead provided a monthly, affordable lead‑generation solution that matched CMS’s niche needs, giving reps accurate contacts about 60–70% of the time and enabling the team to meet goals like one demo per rep per week. Using UpLead, CMS has consistently added partners that drive approximately $12–15 million in processing revenue per month, approved quickly by their CFO and delivering measurable cost savings versus alternatives like ZoomInfo.

CMS

Sabe Anderson

CMS