Case Study: World Wildlife Fund achieves 250% increase in mobile response rates with Upland Software

World Wildlife Fund - Customer Case Study

World Wildlife Fund (WWF) wanted to boost engagement from its mobile supporters while announcing that Nepal had gone 365 days without rhino, elephant, or tiger poaching. The challenge was to use text messaging to increase response rates and drive action alongside traditional channels like email.

WWF used Upland Mobile Messaging’s A/B testing to compare an impersonal SMS with a personal one (“Hi, it’s Jess at WWF…”). Click-throughs were similar, but the personal message cut opt-outs to 0% (vs. 0.1%) and raised response rates from 0.2% to 0.7% — a 250% increase — leading WWF to adopt a more personal, named tone in all mobile communications.

World Wildlife Fund

Jessica Sotelo

Manager of Online Marketing