Case Study: Nickelodeon achieves 15,000+ new mobile subscribers in two weeks with Upland Software's mobile messaging

Use text messaging as an everyday tool to reach Nickelodeon’s preschool parenting audience

Nickelodeon, through its Nick Jr. brand, needed a personal, easy way to engage preschool parents around the August 2014 launch of Dora and Friends. Recognizing that texting is part of parents’ daily routine, the challenge was to drive sign-ups to a new mobile list so Nickelodeon could deliver short-form, interactive content like trivia, games, and activity ideas.

They ran a “Friendship Kit” sweepstakes—giving away 500 activity bundles (storybook, stickers, coloring sheets)—promoted via email and social with a simple CTA: text FRIENDSHIP to 91757. Parents who entered confirmed and opted into the Nick Jr. mobile list; the campaign generated over 15,000 new text subscribers in two weeks at a very low cost per acquisition, and Nickelodeon continues using similar sweepstakes to grow engagement.

Nickelodeon