Case Study: Sierra Club achieves 34,000 rapid-response calls with Upland Software's Mobile Messaging

The Sierra Club Uses Upland Mobile Messaging to Turn Multiple Phone Lines Into One Massive Call-In Campaign

The Sierra Club, an environmental advocacy organization, needed a way to mount a rapid-response phone campaign against the Dakota Access Pipeline after the public comment period was curtailed and the administration claimed it hadn’t received any calls opposing the project. With no single comment line to target, the group faced the challenge of quickly organizing supporters to contact multiple agency offices and make a visible, coordinated impact.

Using Upland Mobile Messaging, the Sierra Club turned several disparate agency numbers into one call-in campaign that routed callers to different offices, and promoted the single number via social posts encouraging supporters to snap photos or videos while calling. The effort generated more than 34,000 calls (20,000 in the first 24 hours), an average call length of 1:55, and nearly 3,000 calls from a $500 ad spend; post-call follow-ups added about 6,000 new supporters to their list.

Sierra Club

Katie Reilly

Senior National Online Organizer