Case Study: Sierra Club mobilizes 2,500+ supporters for same-day rallies with Upland Software’s Mobile Messaging

Sierra Club - Customer Case Study

When the Supreme Court overturned limits on aggregate campaign contributions on April 2, 2014, the Sierra Club needed to mobilize immediate local opposition. The organization partnered to help Public Citizen plan 140 emergency rallies nationwide and faced the challenge of driving turnout with just one day's notice.

Sierra Club used Upland Mobile Messaging’s text-location finder and sent a single broadcast to 39,000 mobile subscribers asking recipients to reply with their ZIP code to find the nearest rally. The campaign generated a 6.4% response rate—over 2,500 people—and successfully connected supporters to local actions, delivering strong, timely turnout.

Sierra Club

Andy Wilson

Online Organizer