Case Study: RelayHealth achieves rapid site launch and marketing-owned content management with Upland Software (Clickability)

RelayHealth - Customer Case Study

RelayHealth, McKesson’s connectivity business for the healthcare industry, relied on a hand-coded .NET website hosted and maintained by IT that was slow to update, hard to scale with interactive media, and ineffective as a lead-generation tool. Marketing faced long publication delays (press releases sometimes took six weeks), lacked ownership of content, and needed a modern, easy-to-use platform that could be launched quickly and reduce IT involvement.

RelayHealth chose Clickability’s SaaS WCM with pre-configured Velocity templates and rapid implementation, meeting its two-month launch goal. Marketing now manages the site (five editors, two approvers) after a half-hour training, developers are freed for strategic work, and the site integrates with Marketo for lead generation. Using Clickability’s Website Marketing Acceleration, RelayHealth added videos, progressive profiling, consolidated multiple sites, and improved content freshness and conversion efforts.

RelayHealth

Jim Caldwell

Interactive Marketing Manager, RelayHealth