Case Study: PR Newswire achieves a scalable, always-on site and instant content publishing with Upland Software (Clickability)

PR Newswire - Customer Case Study

PR Newswire, a global multimedia news and content distribution platform, was running an aging Oracle/CGI website that required heavy IT maintenance, struggled with traffic spikes, and slowed innovation because even trivial content changes involved multiple teams. With a tight launch deadline, the company needed to reduce IT involvement, improve scalability and time-to-market, and empower marketing and editorial owners to update the site directly.

After a thorough evaluation PR Newswire selected Clickability’s SaaS Web Content Management platform (meeting 91% of their requirements) for its scalability, dynamic content and Velocity templating. The new solution lets non-technical users publish content, frees developers to build new products and features (such as Flex Release and a personalized investor-follow feature built in weeks), improved SEO and information architecture, and delivered reliable, high-performance uptime even during record traffic.

PR Newswire

Rod Nicholson

VP User Experience Design and Workflow, PR Newswire