Case Study: No Kid Hungry achieves 800% increase in summer meals locator usage with Upland Software's Mobile Messaging

No Kid Hungry - Customer Case Study

Share Our Strength’s No Kid Hungry program launched a text-message service so parents could find free summer meals for children, but faced the challenge of making families aware of the service across diverse communities. Success depended on driving usage of the mobile locator by reaching parents where they consume information during summer.

No Kid Hungry promoted the campaign across multiple channels—social media, pamphlets, posters, radio spots (including a PSA with Jeff Bridges)—with the call-to-action “Text ‘FreeFood’ or ‘Food’ to 877-877.” States that used more than one channel saw an 800% increase in text-service usage; in 2013 the program received over 48,000 texts and 3,400 National Hunger Hotline calls, prompting a planned expansion with USDA in 2014.

No Kid Hungry

Jason Wilson

Associate Director of Digital Communications