Case Study: MillerCoors increases traveler engagement and boosts Blue Moon sales with Upland Software's Mobile Messaging

MillerCoors - Customer Case Study

Upland Mobile Messaging worked with MillerCoors’ Blue Moon to keep the brand top of mind for travelers. The challenge was to target on‑the‑go consumers, give Blue Moon fans an easy way to stay connected, and drive incremental beer sales at airports and nearby restaurants.

The campaign invited airport travelers to opt in by texting TRAVEL to 28130; when subscribers arrived at select airports they received a message directing them to restaurants that serve Blue Moon. The location‑based mobile program generated thousands of entries and delivered measurable in‑market visibility and promotional reach for the brand.

MillerCoors