Case Study: League of Conservation Voters drives midterm voter turnout and volunteer engagement with Upland Mobile Messaging (Upland Software)

League of Conservation Voters - Customer Case Study

The League of Conservation Voters (LCV) is a nonprofit that turns environmental values into public policy. Facing historically low midterm turnout, LCV needed a way to educate supporters about voting options, recruit volunteers, and drive people to the polls during the 2014 midterm elections.

LCV ran a targeted SMS "Make a Plan to Vote" campaign that surveyed voters about how they planned to vote, solicited volunteers in key districts, and sent polling-place reminders on the eve of and on Election Day. The campaign generated a 15% response rate to the initial survey, 53 volunteer pledges (with three volunteers completing shifts), 600+ polling-place lookups, more than 250 confirmed early votes and polling information for over 2% of their list; it also introduced a campaign-specific opt-out to protect the broader subscriber base. Overall, the SMS effort successfully educated supporters, boosted turnout efforts and produced lessons for future mobile engagement.

League of Conservation Voters

Martín Witchger

Online Campaigner