Case Study: iAmerica Action achieves 13,000 new subscribers and a 227% increase in clicks with Upland Software

iAmerica - Customer Case Study

iAmerica Action is a national advocacy organization that mobilizes immigrant families, with a focus on engaging Latino millennial voters in battleground states. At local events they could register and talk with people, but they frequently lost contact afterward and needed a way to turn one-off interactions into ongoing, mobilizable relationships.

Working with Beaconfire RED and Upland Mobile Messaging, iAmerica Action captured signups at events via an app and sent automated, conversational SMS in English and Spanish with voter-status segmentation. The campaign added nearly 13,000 subscribers, achieved average open rates of 97% and a click-through rate of 8.5% (versus email’s 15% open and 2.6% click), and drove sustained engagement that helped mobilize supporters in key states.

iAmerica