Case Study: Greenpeace achieves 60% higher monthly sustainer conversions with Upland Software's Mobile Messaging

Greenpeace - Customer Case Study

Greenpeace sought to turn one-time and occasional donors into reliable monthly sustainers—a critical but difficult fundraising goal because even committed supporters can forget to give. To address this, Greenpeace combined phone banking with a strategy to grow and engage a mobile subscriber list, asking supporters to authorize monthly credit-card donations.

By cultivating supporters with weekly, personal mobile communications—action alerts, event invites and SMS advocacy—Greenpeace created stronger relationships that increased willingness to give. When phone bankers made the ask, 9% of mobile subscribers agreed to become monthly sustainers versus 5.6% of non-mobile contacts, a 60% higher conversion rate, showing that ongoing mobile engagement boosted fundraising even though the donation request itself was not sent by SMS.

GreenPeace

Zachary Riddle

Senior Monthly Giving Specialist