Case Study: Everytown for Gun Safety achieves 188,000+ calls to Congress with Upland Software's Mobile Messaging

Everytown for Gun Safety - Customer Case Study

Everytown for Gun Safety (with Moms Demand Action) faced the challenge of turning widespread outrage after the Orlando shooting and a high‑profile congressional sit‑in into measurable political pressure. With social media and live streams creating a viral moment, they needed a fast, scalable way to convert online momentum into direct constituent action on Representatives.

Using Upland Mobile Messaging, Everytown deployed a rapid phone‑call advocacy campaign—text‑to‑call short codes, a hotline and action pages that routed callers to their Representative with talking points—and amplified the call‑to‑action via celebrity posts and their existing list. The effort generated over 188,000 calls (more than 200,000 including immediate post‑shooting calls), added 100,000+ new mobile advocates, flooded House switchboards and provided a repeatable tool to turn social support into political pressure.

Everytown for Gun Safety

Lee Sova-Claypool

Senior Digital Campaigner