Case Study: Ciena (communications network infrastructure leader) achieves rapid publishing, improved reliability and global expansion with Upland Software’s Clickability

Ciena - Customer Case Study

Ciena, a global provider of communications network infrastructure and services, relied on an in-house, legacy web content management system that had become slow, unstable and labor-intensive. Small edits required full site syncs of up to 20 minutes, content would reappear or show up in the wrong places, and cumbersome agency/IT publishing workflows and frequent downtime were hampering marketing execution and costing the company significantly in productivity.

Ciena moved to Clickability’s SaaS WCM for its reliability, dynamic publishing, integrated staging and one‑click, partial-refresh publishing, plus multi-site and localization support. The new platform freed IT from routine content tasks, enabled more editors to publish safely, and supported Website Marketing Acceleration™ features for personalization, A/B testing and geo-targeting; the site rollout sped up, the global site grew from six to 15+ languages, and the team reported faster publishing, better control and high satisfaction.

Ciena

Guillermo Corea

Director of Web & Community Marketing