Case Study: Blue Ocean Institute achieves tens of thousands of users and national media coverage with Upland Software's mData

Blue Ocean Institute - Customer Case Study

The Blue Ocean Institute, which helps consumers choose seafood by publishing a wallet-sized guide, also lets people text FISH plus a species name to 30644 to get environmental and health information. Their challenge was that the physical wallet cards were hard to share and too small to include much detail.

To solve this, Blue Ocean Institute partnered with Upland Mobile Messaging to build FishPhone using the mData mobile app builder: they uploaded a simple two-column spreadsheet (fish name and impact), and mData handled short code/keyword setup and 160-character message formatting. The service was also made available via an embeddable web (Flash) widget for searches and sharing; FishPhone has reached tens of thousands of users and earned coverage in Parade, the New York Times, the Wall Street Journal, and numerous blogs.

Blue Ocean Institute