Case Study: Blood Systems achieves 57% higher donor response and 28% more appointment confirmations with Upland Software's Mobile Messaging

Blood Systems - Customer Case Study

Blood Systems, one of the largest U.S. blood service providers with a nationwide network of centers, faced falling response rates to phone and email appointment reminders and needed a better way to boost donor confirmations and attendance.

They piloted SMS appointment reminders with simple reply options (YES/NO/STOP) and follow-up rescheduling by staff. Texted donors were 57% more likely to respond (66% vs. 42% by phone), 28% more likely to confirm appointments (≈44% vs. 34%), and about 80% more likely to reschedule when needed; Blood Systems is expanding the program for more targeted outreach.

Blood Systems

Dustin Schodt

Director