Case Study: Bazaarvoice achieves rapid global replatforming and doubled traffic with Upland Software's Clickability WCM

Bazaarvoice - Customer Case Study

Bazaarvoice, an Austin-based network that connects brands and retailers with consumer product reviews and feedback (reaching roughly 400 million monthly users), was growing rapidly through international expansion and acquisitions. The marketing team of three relied heavily on IT and outsourced developers because their Drupal-based CMS required developer support for even small content changes. Facing a tight two-month timeline to replatform and redesign globally, they needed a SaaS CMS that would free marketers from IT, support responsive mobile publishing, and deliver high performance and scalability.

After a three-month, 16-vendor evaluation, Bazaarvoice selected Clickability’s SaaS Web Content Management platform for its ease of use, responsive capabilities, and services partnership. Clickability helped them launch the global redesign in two months; since then traffic has doubled, engagement has increased and bounce rates have declined. Marketers now create, publish and manage content across international sites from a single platform without incremental localization costs, enabling the same small team to focus on higher-value strategic work.

Bazaarvoice

Greg Frame

Director of Internet Marketing