Case Study: 96.5 KISS FM achieves $1M+ incremental revenue and 24% growth with Upland Software (Upland Mobile Messaging)

96.5 KISS FM - Customer Case Study

96.5 KISS FM, an iHeartMedia station in Cleveland, needed to boost revenue and listener participation by making traditional radio spots interactive and enabling Programming and Promotions to connect directly with listeners.

They implemented Upland Mobile Messaging’s text messaging platform, with Upland staff on-site for a rapid launch and sales support to generate immediate revenue. In eight months KISS earned more than $1 million in incremental revenue (a 24% increase in a flat market), averages about 50,000 texts per month, has interacted directly with 83,566 listeners (28% of their cume), and has seen up to 3,600 participants in a single-day campaign; ongoing training and customer service support sustain the program.

96.5 KISS FM