Case Study: Dayforce achieves faster customer advocacy and pipeline revenue with Upland RO Innovation

ReferenceViewTM Helps Ceridian Use Customer Advocacy to Drive Pipeline Revenue

Dayforce, operating as Ceridian, needed a better way to manage a fast-growing customer advocacy program and fulfill reference requests without relying on spreadsheets. The team wanted a more positive experience for both prospects and customers, better matching of references to the right accounts, and a solution that could scale with its XOXO Customer Success Program.

Upland RO Innovation’s ReferenceView helped Dayforce streamline reference management, improve accuracy, and connect advocacy activity to pipeline revenue. Upland RO Innovation cut reference request fulfillment time from 5–7 days to 1–3 days, reduced stress for sales and marketing teams, and enabled Dayforce to track program impact more precisely, including a customer influencing over $39 million in pipeline revenue.

Dayforce

Donna Mancinelli

Enterprise Account Executive