Case Study: Upday cuts data storage costs 60% and frees 10% engineering time with Upland Localytics Direct Access

Upday Solves a Key Data Challenge with Localytics Direct Access

upday, Europe’s largest news app with over 8 million active users and a partnership between Samsung and Axel Springer, was struggling to scale its data infrastructure. Rapid growth generated massive volumes of user data, driving up storage costs, bogging down engineers in costly ETL work, and making it hard to collect, organize, and share the signals needed to personalize content.

Turning to Localytics Direct Access, upday gained direct, queryable access to raw session, event, and profile data—bypassing lengthy ETL and enabling custom reports and BI tool integrations. The change freed 10% of engineering time for higher-impact projects, reduced data storage costs by 60%, and democratized user insights across the organization.

Upday

Madeleine Want

Product Manager