Case Study: Tripsta, an online travel agency, triples daily bookings and boosts conversions with Upland Localytics

Tripsta Engages Users At Every Stage Of The Customer Lifecycle Using Localytics

Tripsta is an online travel agency operating in 40+ countries that saw mobile traffic jump from 5% to 30% of total web traffic within two years and launched an iOS app in 2014 to capture this growth. The company’s challenge was to increase mobile bookings by acquiring valuable users, improving conversion flows, and turning customers into loyal repeat purchasers — requiring a solution that provided visibility and engagement across the entire customer lifecycle.

Tripsta implemented Localytics Analytics & Marketing to gain lifecycle-wide insight and control. Attribution showed Facebook-acquired users had higher engagement and bookings, so Tripsta focused paid acquisition on Facebook; adding and prioritizing Facebook login (chosen by 70% of users) raised login conversions. Targeted push campaigns — including a one-day €10-off offer — doubled in-app searches and tripled bookings, ultimately tripling daily bookings.

tripsta

Pantos Papazoglou

Mobile Product Manager