Case Study: Telenav achieves higher push-message click-through rates and targeted buyer outreach with Upland Localytics

Telenav Identifies Key Purchasing Behaviors and Optimizes Push Messaging Strategy Using Localytics

Telenav, a provider of location-based platform services and maker of the Scout navigation app (following its acquisition of skobbler), needed to boost conversions for its paid “Traffic” product by improving the tone and timing of push messages. The team sought a way to understand in-app purchasing behavior and target users more intelligently to drive clicks on promotional campaigns.

Using Localytics’ integrated analytics and marketing tools, Telenav segmented users, A/B tested creatives, and imported seven months of data into their CRM via the Profiles API to uncover purchasing patterns—most buyers convert after at least one week of app use. Targeting one-week users who hadn’t purchased, they found weekday pushes averaged a 10% click rate versus 7% on weekends, and copy emphasizing customer experience reached a 13% CTR, enabling faster, more effective messaging and better campaign ROI.

Telenav

Ryan Sullivan

Head of Analytics