Case Study: Peixe Urbano cuts mobile churn 17% and boosts 1–2 month retention 20%/27% with Upland Localytics Uninstall Tracking

Peixe Urbano Reduces Mobile User Churn with Localytics Uninstall Tracking

Peixe Urbano, a leading Brazilian e‑commerce marketplace with over 27 million registered users, relies heavily on its mobile app for offers on restaurants, entertainment and services. As more customers shifted to mobile, the company needed clearer insight into why users disengaged and who had uninstalled the app so it could better target re‑engagement and reduce churn.

Using Upland Localytics Uninstall Tracking—which sends silent daily push messages and flags devices where the OS reports the app as removed—Peixe Urbano identified behaviors and cohorts linked to uninstalls, optimized onboarding and tuned push campaigns. The insights helped the team personalize messaging and fix problem flows, resulting in a 17% reduction in mobile user churn and 20% and 27% improvements in one‑ and two‑month retention, respectively.

Peixe Urbano

Marcelo Da Costa Zeferino

Mobile Product Manager