Case Study: A+E Networks achieves 200% increase in user engagement with push notifications with Upland Localytics

Localytics Drives 200% Increase in User Engagement with Push Notifications for A+E Networks

A+E Networks, owner of channels like A&E, Lifetime and HISTORY, operates mobile apps that let users stream full episodes, build watch lists and view exclusive video content. With a broad portfolio of shows and diverse user interests, the company faced a new challenge: how to surface the right content to the right app users to boost mobile engagement.

Using Localytics’ closed-loop marketing and analytics platform, A+E segmented users by in-app behavior (for example, videos or shows watched) and sent personalized push notifications recommending relevant content. That targeted, data-driven approach drove a 200% increase in user engagement with push notifications.

A+E Networks

Lee Boykoff

Vice President of Digital Analytics & CRM