Case Study: Telco Company achieves 225% year-over-year increase in videos played with Upland Localytics

Increasing App Engagement and Revenue for Streaming Services

A telecommunications provider offering a streaming service and companion mobile app faced a crowded streaming market and low engagement from one-size-fits-all push notifications. Although their app uniquely integrated DVR recordings, purchased/rented content and live channels, broadcasting the same messages to all users produced only a 17% videos-played conversion rate and limited revenue and retention gains.

Working with Upland Localytics, they executed a three-stage personalization plan—moving from broadcast messages to behavioral segmentation with emoji-rich pushes, then to combined behavioral + profile segmentation with rich image creatives. Videos-played conversions rose from 17% to 47% and then to 55%+, delivering a 225% year-over-year increase in videos played, outperforming industry benchmarks by over 250%, and driving meaningful uplifts in revenue and customer retention.