Case Study: Priceline achieves higher open rates and increased 1-day conversions with Upland Localytics Places

For Priceline.com, the Right Time and Place is Everything

Priceline.com, a large online travel marketplace offering hotels, flights, cars and packages with a best-price guarantee, sought to boost app traffic and in‑app purchases by using geofencing while staying sensitive to who its users are. With many users booking last-minute or traveling frequently, the company shifted its mobile strategy from “how will this make money” to “how will this help our users,” and focused on delivering the right message to the right user at the right time.

Priceline deployed Upland Localytics Places, running 12 geofence campaigns in its highest-volume locations targeting users who had recently dropped out of the purchase funnel with one-day special offers and real-time, action-triggered messages. The campaigns produced higher open rates and increased one-day conversion rates—reaching users (for example, many same-day rental car bookers at airports) when they were most likely to buy and driving more bookings.

Priceline