Case Study: Falcross achieves 127% increase in in-app purchases and 60% more gameplay with Upland Localytics

Falcross Drives 127% Increase in In-App Purchases and 60% Increase in Game Play Using Localytics

Falcross is an independent two‑dimensional puzzle game created by Arman Dezfuli‑Arjomandi. After launch, Arman faced the common indie‑developer challenge of maximizing user engagement and lifetime value with limited time and resources, and needed to understand how pricing and bundling affected purchases and retention.

By implementing Localytics analytics, Arman identified pricing and onboarding optimizations that drove a 127% increase in in‑app purchases, a 50% increase in revenue, and a 60% increase in game wins. Monthly cohort LTV rose 19% after the price change, and in the latest onboarding iteration 95% of users who completed the tutorial went on to win a game.

Falcross

Arman Dezfuli-Arjomandi

Creater