Case Study: Fortune 500 eCommerce Company achieves 154% higher lifetime value and 117% more revenue with Upland Localytics

eCommerce Company Uses Localytics to Identify Customers Who Have 154% More Lifetime Value and 117% More Revenue

This Fortune 500 eCommerce brand runs dozens of apps and a vertical app for limited‑time clothing and accessory sales. They needed to identify their highest‑value users (and whether paid acquisition outperformed organic), discover which product features most impacted sales and lifetime value (LTV), and run A/B tests without disrupting the core user experience.

Using Localytics Acquire and Analytics the company found organic users delivered 74% more LTV and that customers who searched by brand had 154% higher LTV (and 117% more revenue). They reallocated marketing toward organic acquisition to cut CPA, redesigned search and UI to surface brands, and used Localytics A/B Testing to iterate without code changes. Rolled out across all apps, these changes helped mobile drive millions in payments, billions in gross sales, and contributed to nearly a 20% increase in total revenue and a 25% rise in net income.