Case Study: US-Based Media & Entertainment Company achieves 800% conversion lift with Upland Localytics

Driving User Engagement With Personalized Push Campaigns In The Media & Entertainment Space

A major US-based media and entertainment broadcaster that sends millions of push notifications monthly faced three challenges: ensuring each message was relevant to individual users, standing out among abundant entertainment options, and reliably measuring the direct impact of pushes on video viewership. Broad broadcast sends were inefficient, and prior metrics were too broad to link notifications to actual content consumption.

Working with Upland Localytics, the company applied intelligent personalization—profile and behavioral segmentation, Rich Content (images, GIFs, video), deep links, and A/B testing—and co-developed a custom Incremental Video Views per User (IVVPU) report to measure impact. These changes drove an 800% lift in conversion rates from targeted segments, a 65% boost from headline A/B tests, a 9% engagement increase from rich video previews, and a 17% lift in incremental video views per user.