Case Study: Leading Financial Institution achieves stronger biometric login adoption with Upland Localytics

Driving new feature adoption and increasing security in FinTech

Leading Financial Institution wanted to improve mobile account security while making logins faster and easier for customers. To do that, it needed a way to drive adoption of its new biometric login options, and it used Upland Localytics to identify eligible iOS users with Touch ID or Face ID capability.

Upland Localytics enabled the bank to target those users with in-app messages promoting the new login features. The campaign delivered strong results: 33,000 users received the Face ID message, and 29% enabled Face ID within 7 days; 189,000 users received the Touch ID campaign, and 12% enabled Touch ID within 7 days.