Case Study: Telco Company achieves $10M+ print revenue lift and major conversion gains with Upland Localytics

Driving adoption and revenue for cloud and productivity apps

A major telco client with a feature-rich cloud storage app (store, share, print photos and gifts, create movies, stream to TV) was struggling to stand out in a crowded market. Their blanket broadcast push strategy was oversaturating users and delivering under 1% click rates, so they needed a more personalized way to drive app adoption, subscription upgrades and print sales.

Using Localytics analytics, the team built behavior-based segments, prevented sequential failed backups, combined time-sensitive push with evergreen app inbox content, and trained an ML model to predict upgrade propensity. The data-driven strategy cut push volume by over 50%, boosted push CTR 4x (to ~4%) and app inbox CTR to ~15%, increased upgrade probability by 19% when backups were fixed, lifted conversions 11% by combining channels, achieved ~90% ML accuracy, and drove more than $10M in additional print revenue.