Case Study: Delivery Hero increases purchase retention by 11% and secures $11,000 in at-risk revenue with Upland Localytics

Delivery Hero uses Localytics Predictions to reduce purchase churn and secure $11,000 of at-risk revenue

Delivery Hero’s hungryhouse is the UK’s leading online takeaway platform, serving millions of mobile users across 10,000+ restaurants. To boost repeat purchases, the team needed a way to programmatically identify users at high risk of churning (defined as 30+ days without an order) and re-engage them before dinner time.

Using Localytics Predictions, Delivery Hero surfaced key behavioral signals (for example, one Checkout Success in the first 14 days cut churn likelihood by 16%) and ran automated, targeted push campaigns on high-risk users with an A/B control. The predictive campaigns increased purchase retention by 11% versus control and recovered $11,000 in otherwise at-risk revenue.

Delivery Hero

Erik Kubik

Marketing Executive