Case Study: Cotap achieves 183% increase in in-app searches with Upland Localytics

Cotap Taps into Localytics to Drive 183% Increase in Key Feature Usage

Cotap is a rapidly growing workplace messaging app that lets coworkers text without sharing phone numbers. As it scaled, the team needed to iterate quickly and measure how product changes and acquisition channels affected user behavior and retention.

By implementing Localytics in under a day, Cotap began tracking key in-app events and attributing users to acquisition sources, letting the team filter retention by campaign. After moving the search icon to the top of the screen, in-app searches rose 183% month‑over‑month and the highest‑ever search day was 225% above the previous peak; Cotap also identified ad networks that produced users with week‑one retention at least 10 percentage points higher, enabling smarter acquisition spend.

Cotap

James Patterson

Chief Executive Officer