Case Study: Backflip Studios achieves accurate revenue reporting—reducing revenue error to within 5% with Upland Localytics

Backflip Studios Gets Clear Revenue Data Using Localytics

Backflip Studios, a mobile game developer behind hits like DragonVale and PaperToss with over 300 million downloads, faced a critical analytics problem: fake in‑app purchases and other fraudulent behaviors (jailbroken devices, reused receipts) were inflating reported revenue and distorting lifetime value estimates. The team needed a way to filter dishonest users and get an accurate picture of monetization across their freemium and ad‑supported apps.

They implemented the Localytics SDK, which was quick to deploy and provided an easy‑to‑use dashboard for spotting anomalies. Using Localytics, Backflip identified and blocked fraudulent payment activity, built filtering logic to exclude bad accounts, and improved cross‑department collaboration. The result: reported revenue now matches actual revenue within about 5% on average (vs. 2–10× previously), and the studio is sharing best practices with publishing partners.

Backflip Studios

Kyle Campbell

Data Analyst