Case Study: Merrill Corporation achieves brand alignment and doubles tagged content with Upland Kapost

Merrill Corporation provides secure, innovative solutions for content sharing, regulated communications, and compliance services

Merrill Corporation, a provider of secure content sharing, regulated communications, and compliance services, needed to align multiple business lines under one global brand. The company struggled with siloed teams, inconsistent ad hoc requests, and minimal visibility or metric tracking across content projects.

Merrill implemented Upland’s Kapost to centralize content operations, improve cross-team and cross-region collaboration, and enable reuse of high-quality assets. Kapost added milestones, tagging, initiative templates and Kapost Insights for clear visibility and measurement—doubling tagged content and aligning 92% of content to company initiatives while reducing ad hoc requests and endless email chains.

Merrill Corporation

Astrid Sandell

Communications Manager