Case Study: LinkedIn achieves scalable multi-channel content marketing and 50% faster content analysis with Upland Kapost

LinkedIn Enables Marketing Content Efforts with Kapost

LinkedIn, the professional network with 400+ million members, needed a way to scale content marketing across its Talent, Marketing and Sales Solutions teams. Their approach—creating large “big rock” assets to fuel multi-channel campaigns—became cumbersome to manage: producing, organizing and measuring dozens of derivative assets without a central platform was time-consuming and limited scalability.

LinkedIn implemented Kapost as a centralized content engine to organize assets, run a shared editorial calendar and deliver analytics (including attribution modeling and content scoring). Within a year all three business units were using Kapost to produce 23 multi-channel campaigns from 29 content types, cut content-analysis time in half and sustain long-term demand generation that continues to drive marketing-qualified leads.

LinkedIn

Jason Miller

Leading Global Content Marketing, LinkedIn Marketing solutions