Case Study: Phunware achieves a scalable, streamlined content operation with Upland Kapost

How Phunware Built a Scalable, Streamlined Content Operation

Phunware hired Emily Reynolds to build and scale its nascent marketing content operation and standardize processes across as many as ten industry verticals. The team initially relied on manual to-do lists, spreadsheets, and Dropbox, which left them with poor visibility, no production analytics, version-control issues, and an inability to scale.

Emily developed buyer personas and rebuilt workflows inside Upland’s Kapost platform, centralizing communications, automating tasks, and curating finished assets in a searchable Gallery. The result: a standardized, scalable content operation that manages roughly 100 pieces in production at once, enables sales with persona-tagged content, eliminated inbox chaos, and supported Emily’s advancement to lead Phunware’s marketing organization.

Phunware

Emily Reynolds

Senior Director of Marketing