Case Study: LogRhythm achieves standardized, scalable content operations and global collaboration with Upland Kapost

How LogRhythm standardized their processes and enabled better collaboration amongst team members

LogRhythm, a global leader in NextGen SIEM, was rapidly expanding its marketing organization but lacked a central content repository, standardized workflows, and reliable measurement—relying on email and fragmented processes that couldn’t scale as teams and responsibilities grew.

They implemented Upland’s Kapost as a single content-operations platform, standardizing taxonomy and approval workflows, enabling cross‑team collaboration, version control, and in‑app notifications. The result: daily adoption across marketing functions, clear content lifecycle visibility, repeatable campaign coverage checks using Kapost Insights, and Google Analytics integration to measure and optimize content performance—making Kapost their ongoing solution of choice.

LogRhythm

Mandy Schnirel

Senior Manager, Content Marketing