Case Study: U.S. Green Building Council achieves 79% faster content production and 5x efficiency with Upland Kapost

How Kapost enabled USGBC to identify successful marketing strategies and produce high-quality content

U.S. Green Building Council (USGBC), a membership-based non-profit promoting sustainable building design, faced a massive content challenge as it built a new website and prepared to roll out marketing automation. The organization struggled with sheer volume needs, a disjointed, manual workflow, and no repeatable process for creating the buyer-centric content required to fuel automated campaigns.

By implementing Kapost as a central content platform before other marketing tools, USGBC standardized workflows, sped approvals, and used analytics to focus on high-performing content that drove lead-generation landing pages. The results: production time fell from a 7-day review cycle to 12 hours (a 79% decrease), 700 blog posts were published in one year, and time spent managing asset development dropped from 40–50% of staff time to 10–15% (about 1/5 the previous effort).

U.S. Green Building Council

Tiffany Coyle

Digital Marketing Manager