Case Study: SolidFire achieves 70% more content and scales its marketing team with Upland Kapost

How Debbie Pelzmann Scaled the Marketing Team at SolidFire

SolidFire, a growing IT company transitioning from startup to enterprise, faced aggressive sales goals that required a step-change in marketing. Debbie Pelzmann was brought in to scale the marketing organization as the team ballooned from 10 to 45 people in nine months, but siloed, campaign-driven workflows left visibility, accountability, and cross-functional collaboration wanting.

SolidFire adopted Kapost as the content operations foundation and implemented a pillar strategy to produce large thought-leadership pieces with derivative assets, giving teams clear roles and visibility. Within nine months content production rose 70%, lead quality improved through better-segmented content, and the company advanced two levels in the marketing maturity model—demonstrating stronger process reliability and alignment.

SolidFire

Debbie Pelzmann

Experienced Content Strategist Leading Content Operations