Case Study: Datavail achieves faster content production and streamlined workflows with Upland Kapost

How Datavail Revamped it’s Content Process

Datavail, led by CMO Robin Caputo, was successfully using content in its marketing campaigns but struggled as demand grew — increased campaigns and content created limited visibility, missed deadlines, disrupted workflows and “chaos,” forcing two-hour weekly planning meetings to stay aligned.

Datavail adopted Upland’s Kapost content operations platform to centralize collaboration, production, distribution and deadlines. Within five weeks the team cut production time, met more deadlines, reduced one-off pieces and established a repeatable process; the Kapost editorial calendar gave eight contributors clear visibility into tasks and timelines, turning a chaotic workflow into a planned, scalable content operation.

DatAvail

Robin Caputo

Chief Marketing Officer