Case Study: AppDynamics achieves centralized content access, 70% fewer duplicate requests and 4x more content views with Upland Kapost

How AppDynamics Enables Internal Stakeholders with Kapost

AppDynamics faced a content chaos problem: marketing produced plenty of assets, but internal teams couldn’t find them because materials were stored in multiple locations, requests kept coming in for existing assets (about 90% of inbound requests), and there was no way to track content performance or usage across teams.

Implementing the Kapost Gallery centralized, organized, and governed all assets with tagging and filtering, making relevant content easy to find and share. Within two months marketing content views rose fourfold (500+ views/month), requests for pre-existing assets dropped 70%, and teams could finally track views, downloads, and employee-driven traffic to tie content to deal velocity and revenue.

AppDynamics

Tom Levey

Senior Director of Sales Enablement