Case Study: Hach achieves 900% increase in email production with Upland Kapost

Hach Sees 900% Increase in Marketo Email Production with Kapost

Hach, a global manufacturer and distributor of water-quality monitoring solutions, needed a technology-driven process to produce a high volume of email campaigns without spending excessive time managing the tools. Although Marketo was in place, Hach faced siloed teams, poor visibility into production status, and manual tracking of key metrics, which limited scalability and slowed delivery.

By implementing Upland’s Kapost with Marketo, Hach centralized email production, streamlined workflows, and gained visibility into bottlenecks and on-time performance. The result: email output jumped from about 5 to 50 per month (roughly a 9x / 900% increase), on-time delivery reached 93%, and time spent on metrics and analytics was cut by about 50%.

Hach

Kelly Christopherson

Marketing Automation Specialist