Case Study: Extreme Networks achieves centralized content operations and rapid rebranding with Upland Kapost

Extreme Networks leveraged Kapost during multiple acquisitions to align campaigns and rebrand marketing assets in record tim

Extreme Networks faced a major scaling challenge after three acquisitions in one year: hundreds of assets spread across teams, freelancers and spreadsheets with limited workflows, poor version control, and no single source of truth to coordinate rebranding and campaigns quickly.

By implementing Upland’s Kapost, Extreme centralized content and templatized workflows, created a single repository for version control and global search, and simplified collaboration across internal teams and freelancers. The result: faster onboarding (new hires trained in 4.5 minutes), streamlined campaign execution, reliable updates across all channels, and no more time wasted hunting for assets—enabling rapid, aligned rebranding at scale.

Extreme Networks

Jim MacLeod

Director of Creative & Digital Marketing