Case Study: Datawatch achieves streamlined sales enablement and saves hundreds of hours with Upland Kapost

Datawatch Enabling Sales with Kapost

Datawatch, an award-winning software company that builds self-service data preparation solutions, struggled with content chaos: marketing dumped assets into SharePoint, sales couldn’t find what customers requested, and both teams lost hours navigating emails and third‑party collaboration. When VP of Worldwide Marketing Frank Moreno joined, he brought Kapost to address these findability and workflow gaps.

By moving marketing, the external content agency, and sales into Kapost, Datawatch centralized content in a Gallery accessible inside Salesforce, added tagging and KPIs, and gained visibility into what assets reps share and customers view. The result: more than 88% of content is tagged, 100% of customer‑facing content lives in Kapost, teams save hundreds of hours per week, and marketing has shifted from tactical firefighting to strategic planning.

Datawatch

Frank Moreno

VP of Worldwide Marketing