Case Study: Greenway Health achieves unified content collaboration and 30% faster time-to-market with Upland Kapost

Content Chaos to Cross-Team Collaboration

Greenway Health, an electronic health record software and services vendor, faced "content chaos" across multi-regional teams: projects fell through the cracks, governance and version control were missing, performance metrics were limited, and employees wasted time searching across SharePoint, Box, and local drives while Smartsheets and email created inconsistent workflows.

By implementing Upland Kapost as a single source of truth, Greenway centralized content lifecycles, templated workflows, metadata tagging, and real-time visibility (timestamps, task catalog, and Kapost Insights), plus Salesforce integration for sales enablement. The result: 30% faster time-to-market, 98% of content aligned to priorities, reduced agency spend, improved internal efficiencies, and easier repurposing of assets across teams and channels.

Greenway Health

Cristina Schroer

Marketing Campaign Architect