Case Study: Commvault achieves marketing operationalization and 30% web traffic growth with Upland Kapost

Commvault defines the difference between making content and making content work

Commvault, a provider of data protection and information management solutions, faced fragmented content and no clear process for creation or distribution. Marketing assets lived in multiple places, teams lacked alignment, and there was no single source of truth to manage full-funnel content, personas, or buying-stage coverage.

Using Kapost, Commvault operationalized its marketing strategy with a centralized system for rebranding, approval workflows, and cross-team visibility. The platform standardized assets, mapped content gaps by persona and stage, and created checks-and-balances from legal to sales. The result: a 30% increase in web traffic, a 15% boost in win rates, and a 20% rise in digitally engaged accounts.

Commvault

Catherine Geeslin

Content Coordinator