Case Study: Brady Corporation achieves global content visibility and agile, data-driven marketing with Upland Kapost

Brady Corporation’s Success with Kapost

Brady Corporation, a global industrial products company, faced the common challenge of coordinating many regional and product marketing teams while trying to move toward purposeful, agile marketing. With disparate teams producing assets independently and analytics scattered across many tools, Brady lacked visibility into who was doing what, wasted time consolidating metrics, and struggled to focus content on buyer value.

Implementing Kapost gave Brady a single content-and-campaign view plus centralized analytics and asset scoring, so teams share one source of truth. The platform improved alignment and cross-team collaboration, enabled faster, iterative (agile) campaigns, reduced time spent on manual data gathering, and made it possible to tie content performance to business outcomes—delivering clearer insights, better-quality content, and faster time-to-market.

Brady

Adelyn Zamora

Global Marketing Manager